Internet Marketing

What You Need to Know About Creating Your Enterprise’s Social Media Playbook

One very big reason why every enterprise must have a social media playbook is because it sets the direction when it comes to planning the company’s social media activities. Companies that use social media extensively all have their social media playbooks, and it can range from a few to a large number of pages.

So, here are some things to keep in mind (and which have been based on large enterprises and their playbooks) when creating your Enterprise’s Social Media Playbook:

#1: Explain clearly why ‘social media’ matters

Much like Dell starts its own playbook explaining why you should care; it should be the attempt of every enterprise to explain this. Similarly, Eloqua explains that social media is at its best when genuine people are behind every tweet, tag and profile.

#2: Create a list of do’s and don’ts

Depending on the various platforms that are used, good playbooks will clearly list out what should be done or not. Dell’s playbook goes the extra mile and reviews big social media blunders of the past like Dave Carroll’s song about his broken guitar that caused problems for United Airlines.

#3: Offer a sample of a social media plan

Taking Dell’s social media playbook again, they have provided a simple social media plan with simple objectives, clear tactics and measurable goals. Experts say that it is a must for playbooks to have this in their books, and even better, offer the know-how for people to create their own social media planning as well.

#4: Go into detail about your metrics

In order to measure whether social media is effective or not, scorecards, worksheets and the like must be created so that one can evaluate their plans so far.