Business Services

What is Display Advertising?

By Ted Dhanik 

Display advertising is an extremely recent marketing development that is exposed on a relatively new source: the Internet. Display advertising consists of the advertisements that are viewed on a webpage, from the pop-up ads to the banner ads at the top of the website to an advertisement seen on the side bar of the webpage. They include anything from graphics to text-based ads.

This new form of marketing came about through the increased use of the Internet by consumers to gain information about businesses and products. Because a growing amount of the population have started using the web as either a replacement or as an addition to television, radio, and newspapers, these forms of media consumption have started to dwindle. For example, a lot of people use the web to view television shows and to catch up on the news, either through the website of the newspaper or podcasts. So, as a result of this change, advertising has begun to shift to the Internet.

Display advertising has been developed to effectively draw a consumer’s attention and direct them to a specific website. A lot of research, time, and effort go into developing an effective display advertisement. The reason behind this is that the marketing is much more specific, therefore the ads have to be more targeted to be beneficial and cost effective. The advertisement that is shown on a specific web page is there because a specific target client views that particular webpage. This is how a proper display ad is marketed.

Display advertising is just the beginning of the future of internet marketing. There are a lot more developments to come.

Ted Dhanik provided this guest post.  CEO of engage:BDR. Ted Dhanik is a provider of display advertising and high performance marketing solutions. Find out more about Ted Dhanik by visiting www.teddhanik.com.