Business Services

Web Banners: An Industry Standard – by Ted Dhanik

Word of mouth just isn’t enough to create demand. Though a company may produce a decent product or service, a means to share this with the public needs to be brought about to begin the process of making profits. An online marketing scheme must posses tools that can bring about the desired attention, while still enhancing the visitor’s experience. And there must be a means of getting this information to the desired customers.

Banner ads perform quite a few of these functions. They have the ability to not only display a company’s service or product, but to also do so in a manner that is catered to the individual viewing it by placing banner ads in sites that will coincide with the individual’s interests. If the public visits a sports page, they may find a banner ad promoting sporting events. Or say the public peruses a website catered to jazz aficionados, the banner ads may talk about some newly discovered jazz recordings or an online music store. No matter what a company does, there is a portion of the buying public out there that will have common interests. Banner ads have the means of connecting a company with the customers they need or want.

With the use of contextual advertising systems, banner ads are embedded into websites that have key words or phrases that coincide with the product or service being advertised. By using these systems, a business can be assured that their message will be seen by the buying public they wish to attract. For example, a boot maker or manufacturer of horse saddles probably wouldn’t want to advertise on a website devoted to restoring old automobiles. While we can be sure that many folks do like horses, including those that restore old cars, there probably aren’t that many individuals who are seeking a saddle when they’re really seeking engine parts. Through the use of these contextual advertising systems, a company that produces saddles can feel confident that their product is reaching equestrian enthusiasts rather than the car mechanics.

While this may seem like a simple business idea, the application of it can bring quite a few visitors to a company’s website and increase sales. Though it is a new marketing element in a new advertising medium, the potential for growth is there. Online advertising is rapidly beginning to replace the standard print media. To stay at the top of the wave, a business should consider elements, such as banner ads, to bring about their business goals.

This content has been graciously provided by Ted Dhanik, advertising consultant. For advertising solution in this competitive market, Ted Dhanik may be the person to give you the upper edge. Visit the website of Ted Dhanik and find out what he can offer your company today.