Social Media Marketing

The Dos and Don’ts of Social Media for Makeup Artists

Guest post is submitted by Cosmix Inc., a Fort Lauderdale makeup academy.  Check out their website for more information.

Schools of makeup artistry cover many of the important elements of being a makeup artist from application techniques to marketing.  However, in today’s world, it’s crucial to use social media to promote your makeup business.  Social media is utilized by millions of people every day which means it can be used to promote and take your business to a new level.

While nearly every makeup artist school stresses the importance of word of mouth referrals, the reality is that social media might just be changing that.  Never before in history has there been such an easy way to network and reach millions of people at the click of a mouse.

Social media should be used in a very specific way in marketing.  Here are the major dos and don’ts of social media for makeup artists:

Do utilize all of the social media venues: There is such a variety of social media websites today including Facebook, Twitter, LinkedIn, Pinterest, and Instagram.  These websites can help you increase the visibility of your business, network with other makeup artists, and have regular interaction with existing and potential clients.

Don’t use your profiles for personal means: Nearly everyone today uses social media which means both potential employers and clients will look up your Facebook and other social networks.  Therefore, it’s critical maintain a professional appearance and to be conscious of the types of comments and posts that you leave.

Do show your personality: You can use everything from YouTube videos, a personal blog, and your other social media profiles to showcase your fun personality.  Show people why they would want to work with you!

Don’t privatize your profiles: Many employers look down upon private profiles.  If they can’t see your profile, they may just choose an applicant who isn’t hiding anything from the public eye.