Search Engine Marketing

TechXpress now Google’s certified partner

It’s official—TechXpress is now an official business partner of search engine giant Google, right after the company’s web marketing guru Jamie Macedo was given Google’s AdWord’s Certification. The new certification was presented to the industry much earlier in the year, and stands for a more intense and technical program which seeks only the highest standards to aspiring web marketing professionals. It also covers the use of brand new technology which has only been recently introduced by Google a few months back.

Macedo had to follow strict instructions and grueling training exercises, before finally taking two major tests back in November. To qualify for certification, a candidate must be able to show clear understanding of AdWords tools and functions and their applications in display and search ads, as well as metrics analysis and reporting. Google’s Vice President for Global Agency Development Penny Price says that the AdWords Certification will provide business and customers the latest, most concise and focused strategical training, as well as certification on using cutting edge AdWords tools. Qualifiers will also learn best practices for applying the benefits of using AdWords accounts into their respective business.

Macedo says that with his company now being a Google Certified Partner, TechXpress now has under its armada of business weapons highly specialized tools and resources to enact even more effective web marketing programs to please customers. Certification presents a clear advantage to business that wish to widen their customer base by being more effective at attracting new visitors to their sites.