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Easy Advertising Techniques for Online Businesses

November 30, 2013 by · Leave a Comment 

If you start a business you need get the word spread around. If no one knows you’re there, you’re not going to make any money. Online businesses are the same, except that if there is no hyperlink to you then the chances of a person even stumbling across your website is almost non-existent. This is why online businesses utilize expensive SEO and SEM methods to make sure that they appear on the first page of a search engine’s results.

However not everyone can afford to lay down the cash necessary to get an expert to do this for them. Learning how to do it and then putting it into practice is also a long process and may not be an option. So for those types of people, here are some easy ways to get some advertising done.

1. Use a free online classified service. There are plenty out there, just go an list your website on all of them. A websites like Craigslist, which has huge amounts of traffic, will surely get you lots of exposure.

2. Talk to the local media. Try to get the local newspaper to run a story on you and try to get the local radio station to give you some free endorsements. Don’t be afraid to play the sympathy card – “Hey, help a small business out. You know how it’s a struggle” etc.

3. Use the resources you currently own. Plaster your car with material promoting your website, put up signs on your windows, email your friends and tell them about your website, etc.

4. Get your family and friends to help you promote your business. Word of mouth is very strong and everyone can forward your email to everyone they know.

5. Try to find someone who is willing to cross promote your product. If you specialize in doing Flower Arrangements, then talk to the nursery and get them to promote your business. In return you can reciprocate on the web.

6. Attend local networking events and trade shows and network with others and exhibitors. Most cities have Chamber of Commerces, which usually host monthly meetings. Usually the entrance fees for these type of shows are very minimal, between $10-$30.

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