advertising

Demographic targeting for more conversions

Participating, or attending at the least, a marketing expo is one of the best ways to learn about the latest marketing trends and business opportunities. Ad Tech’s Expo Seminar Theatre was launched way back in 2009 to accommodate the need for companies to come together in a single venue to showcase their marketing portfolios. This was one of the very first and most successful expos in the history of digital marketing and new media communication, thanks to the number of participants and it being free to the public.

Say you want to learn more about demographic targeting and how it can be used to segment your current target market to get more meaningful results and to drive higher conversions. The beauty of marketing expos is that you can zip in and out of discussion sessions depending on which relate most to the area of marketing you’re interested in. Just this month, there were a number of presentations made that touch on market segmentation and targeting focusing on people’s demographic profiles. You just have to look around and be aware of what each participant is presenting.

To make your marketing trade show experience more meaningful and less of a stress, it’s a very good idea to make plans before you go to the show. One way to do this is to sign up to Ad Tech’s email alerts to receive newsletters, offers and updates regarding upcoming events in San Francisco or in other countries, whichever you prefer. Right now, registration is open for guests and presenters for next year around April to be held at the Moscone Center West in San Francisco.