Internet Marketing

Basics of internet marketing

Any business owner thinking about getting a presence online has heard the term internet marketing. However, a lot of people don’t know exactly what it means and everything that it entails. To many internet marketing is some complicated process that requires marketing firms and consultants. This is not true. A good internet marketing campaign can be run by a single person or a small team. The main concern is usually that this process can take time.

What is internet marketing?

In a nutshell, internet marketing is the same thing as online marketing or digital marketing. It is the promotion of products and services on the internet.

There are several different types, or facets of internet marketing:

Search engine optimization, also known as SEO.

Search engine marketing, known as SEM.

And Social media marketing which goes as SMM.

Those are the main three, but e-mail marketing and blog marketing are also important parts of internet marketing.

What are the advantages of internet marketing?

The first and most important is that it can drive high quality traffic to your website. Unlike online advertising, this traffic will also cost a lot less, although it might have less sales potential. The second is that it can increase sales leads from customers. Another advantage is that it is an fast and cost effective way of building your brand online. You can also reach a global audience as easily as a local one. Lastly, you can track the performance of all your endeavors and calculate ROI easily and accurately.