Marketing, Web

3 Usability Errors That Can Take Visitors Away From Your Website

Not only should your website be easy on the eye but also should be as user-friendly as possible. There’s just no point in having the right colors, photos and the best headlines if your users find it difficult to navigate through the site.

Having said that, here are 3 mistakes, in terms of user-friendliness, that you might be making with your website:

#1: Not Easy to Search the Entire Website

As a rule, it is important for your users to look for pages and their content from the home page itself. Also, limiting your search to only static pages would be a mistake too. Make sure you add file archives, events, blog posts and news items in the search results.

What would make a real difference is giving your users an input box to enter search terms instead of just a link to a certain page.

#2: No Copy on Home Page

This is another big mistake that a number of website make – not having copy when it can impact the site’s SEO for the better. Without a doubt, having some quality copy covering aspects such as what your company does for your clients as well as how you differ from your competitors can improve the impression that visitors will have of your website.

#3: Contact and Request Forms are Difficult to Use

Ensure that your contact and request forms are easy to complete. Avoid asking too many questions or having too many fields to fill up. When you are creating these forms, ensure that you only use form fields that are deemed necessary and which will result in more leads. You can also save a lot of money just by omitting just one field.