Marketing

3 Tips to Improve the Open Rate For Your Email Marketing Program

Without a doubt, open rates determine the success of a email marketing program but can also be used to measure subscriber engagement too.

A number of studies have showed that an open rate of 10 to 15 percent is good for any email marketing program but anything below is definitely a cause for concern.

So, if your program is below that number, here are 3 tips to improve your open rates:

#1: Get the sender name and from email address right

On iOS devices, the sender name is far more prominent than the subject line. How recognizable your sender name and message is matters with email marketing experts, and is termed as ‘sender familiarity’. Also, make sure you keep the sender address the same as it will be more recognizable and professional too.

#2: Get the subject line right

Different people like different types of emails. Some people might prefer subject lines with flash or monthly sales while others might want information pertaining to current events or holidays. Yet another group might want subjects lines with number or special characters in them. It’s up to you to do some split testing.

#3: Send at the right time

One of the factors that determine open rates is the time at which they are sent or even the day of the week. In fact, you can test this using some data that is available from industry reports. Doing so will ensure that you increase your open rates substantially.