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3 Reasons Why Small Businesses Don’t Blog

December 30, 2014 by · Leave a Comment 

There are a number of reasons why blogging is probably the best option for a small business. This is for the simple reason that it is one of the best content marketing strategies that gives back a solid return on investment.

Even though there are a number of benefits, here are some reasons why certain small business prefer not to blog:

#1: Hiring Inexpensive Writers

Some people know that they aren’t good writer. So the next best thing is to hire someone who can write better than you or is a professional. They can either revise your writing or just write whatever you need as a result.

The only thing to keep in mind is that you should avoid hiring on the cheap. Sites like WriterAccess, Writtent and Scripted are great to find someone with the right expertise. Hire someone who understands your business and can write well enough so that your readers or customers might enjoy what is being posted.

#2: No idea what to Blog About

For some people, it’s hard to know what to write about. For this, maintain a list where you can capture a number of ideas as and when they occur to you. Probably these could be related to questions that customers or your readers are already asking. For that matter, it could be questions that they should be asking too.

#3: Tough to Maintain a Publish Schedule

Sadly, a number of companies who start a business blog rarely make more than 5 posts a month. But the truth is that just one post a month should be sufficient. In fact, it’s preferable that you write one excellent post a month rather than several not-so-great posts.

That translates to about 3 hours per month instead of 12 hours for 4 posts in all. The former is definitely realistic.

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