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3 Most Successful (and Underrated) Marketing Strategies in 2012

January 28, 2013 by · Leave a Comment 

Technology, and in particular, web marketing change strategies as soon as someone tries something new. Yet there are time-tested strategies that continue to deliver results while remaining as inconspicuous as ever. So, here are the 3 most successful marketing strategies in 2012:

#1: Facebook Ads
The beauty of Facebook ads is that if you are very specific about the type of consumers you want to reach, they’re able to do this for you, rather effortlessly, and in most cases, deliver results that have a greater than 100% ROI. The only caveat in this case is that this group of specific consumers will see those ads over and over again, so it’s a good idea to upload new ads to avoid annoying your potential customers.

#2: YouTube Advertising
Known as TrueView InStream ads, these ads that play before your video begins does hold a lot of potential especially if you are targeting groups that might be interested in purchasing these products. Of course, there are some users who might find this annoying but it is the perfect way to position your product based on location and individuals who are interested in such a product. All
you have to do is create an excellent ad, set up a YouTube channel and work on the AdWords
campaign.

#3: Email Marketing
Without a doubt, email marketing has delivered results time and time again despite the promise that social media when it comes to online marketing. No matter what people say, Facebook hasn’t killed email yet as it has proved to make more money for organizations as opposed to any of the other methods. In fact, email marketing should be your first approach before anything else.

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