Internet Marketing

3 Essential Principles for a Viral Marketing Plan

Constructing a viral marketing plan is easier than it seems, considering how effective creating a buzz can be.

With that said, there are certain principles that are a part of any viral marketing that can work wonders. Experts say that if you put these principles into practice, then your chances of obtaining attention is more likely than not.

 So, here are 3 key principles that can contribute a viral marketing plan:

#1: Gives Away Free Products or Services

The word ‘free’ is probably the most important word in the marketing dictionary. A viral marketing plan also includes this aspect, whether you plan to give away free services or products, with no expectations of profits until you are able to create a ‘buzz’.

#2: Easy to Replicate and Transfer

Just like a virus spreads rapidly as they are transmitted easily, this process is no different with creating a buzz around your product or service. Since most of these viral marketing campaigns are transmitted over the internet, experts believe that making the message of the marketing plan simple and short will only add to its chances of going ‘viral’.

#3: Rapidly Scalable from Small to Very Large

Scalability is very important to the product or service that you wish to go viral. If one must understand this principle, it can be likened to the virus killing its host before it spreads. Since your campaign is over the internet, make sure you enough servers ready when your message spreads like wildfire – or else, in the case of technical shortcomings, your marketing campaign will fall flat and die.