Internet Marketing

3 Changes Facebook is Making to Marketing As a Whole

For a while now, Facebook has ruled the roost when it comes to organic social interactions. This is for the simple reason that Facebook has a reach and visibility that is unrivalled.

However, the social media giant is now moving away from organic reach to paid search. This, quite clearly, will change marketing as we know it as it continues to use the confusing EdgeRank system.

That said, here are 3 specific changes that Facebook is making, and that will change marketing as a result:

#1: External content links

Any type of content that leads users away from Facebook such as links to blogs, sales pages or websites will be lowered, in terms of Facebook’s rankings. Even if Facebook says that it intends to keep content that it’s users might be most interested in, the truth is that it’s is in Facebook’s best interests to have users stay on the site.

#2: Image and Memes won’t work any longer

Simple put, memes and image-heavy posts will not work any longer but instead Facebook will place more emphasis on links. Of course, any of Facebook’s link post images will have to be optimized to obtain the minimum dimensions of Facebook’s open graph images. In other words, high-quality articles will take the place of meme posts in your News Feed.

#3: Quality links posts and Content will

What this suggests is that articles from big news publications will be given more prominence rather than ones made by Facebook’s users. Of course, this means that blogs from small businesses and publishers will drop down that list. Also, more work will have to be put into link posts from now on.